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There are many different ways you can brand an IT recruiting agency.  Ultimately the marketing initiatives come down to budget, manpower, strategy and effort.  If your IT staffing firm is strong in all three of these areas, then you’ll be in good shape.  If you’re a small technical staffing company, then you must focus on the effort part.  Larger IT recruiting firms Boston may be heavy on the budget side, but actually weak on the strategy.

Branding your IT staffing company starts with developing your company’s logo.  This will create brand recognition for your clients and prospective technical candidates.  Business cards, company letterhead and stationary should be made.  Folders and pamphlets explaining your IT recruiting firm’s capabilities are a good idea as well.

Branding your company can also include creating promotional products and other client handouts with the logo of your IT recruiting agency.  Be sure to include your company’s contact info and/or website as well.  Depending upon your budget, some of the more common promotional products include pens, Post-it notes, mugs, golf balls, rubber stress balls, tee shirts and computer bags.  For more information, visit various promotional product websites.

For those more dynamic companies, interactive marketing can produce large ROI’s.  Otherwise, some of the more popular marketing tactics today still include mailers, TV and radio advertisements as well as those on bulletin boards.  Some local IT staffing companies Boston even advertise on taxi cabs.

Whatever the size, manpower or budget of your technical recruiting firm, there are an unlimited amount of initiatives that you can tackle with virtually no cost.  If you want to have a company that others know by name, it takes time…and effort.